Many retailers believe that offering aggressive discounts is the best way to attract customers. Indeed, it works in the short term. But there is a problem: the customer who comes only for the price is unlikely to return when the promotion ends.

The risk of price wars

• Reduction in profit margin.

• Attraction of "promotion-hunting" consumers.

• Lack of differentiation against competitors.

What truly builds loyalty

More than price, customers seek experience, appreciation, and ongoing benefits. A good loyalty program creates this bond, transforming the consumption relationship into a habit.

The Value solution

With the points and cashback system from Value, each purchase becomes an engagement opportunity:

• The customer accumulates benefits for future purchases.

• The retailer strengthens the relationship without eroding margins.

• The experience becomes just as important as the price.

Conclusion

Discounts may attract, but do not build loyalty. What keeps the customer is the feeling of being recognized and rewarded.

With Value, your brand builds lasting and profitable relationships.

👉 Learn how to exchange fleeting discounts for long-term loyalty with Value.